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Download PDF by Andre M. Louw: Ambush Marketing & the Mega-Event Monopoly: How Laws are

By Andre M. Louw

This publication undertakes a serious exam of business rights to activities mega-events (focusing on sponsorship), the exclusivity of such rights and the felony implications of the fashionable mega-event sponsorship version. It examines ambush advertising of occasions and the law’s remedy of ambushing (specifically within the kind of sui generis occasion laws) in a overview of 10 significant jurisdictions chosen at the foundation of the significance of the occasions they're to host within the close to destiny or have hosted lately, and the correct family laws. It severely examines the legitimacy of such advertisement rights defense through using legislation within the context of authorised ideas of highbrow estate legislation, pageant legislations and human rights legislation. in particular, it questions the legitimacy of the production of statutory ‘association rights’ to mega-events, and considers capability destiny advancements in appreciate of the law’s remedy of mega-event commercialisation.
Valuable for practitioners and teachers (in the fields of sportslaw/sponsorship/marketing/intellectual estate law); activities directors (sports governing bodies); company sponsors of activities and different occasions; strength mega-event host governments and law-makers; civil rights organisations.

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Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events (ASSER International Sports Law Series) by Andre M. Louw


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